Research

Six studies on attention and decision-making.

Applied and peer-reviewed research I led end-to-end — from scoping the question to presenting findings that changed what got built.

Applied0→1 B2B SaaSN=10
CheckingIn · 0→1 B2B health-tech

HR leaders didn’t need better data — they needed to know what to do with it.

Sole researcher on a 0→1 product: three evidence streams defined V1 and a from-scratch measurement instrument; usability testing then surfaced an actionability gap that changed the roadmap.

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Published4 A/B experimentsN=517
UBC · Attention, Perception & Psychophysics (2025)

Believing the source mattered more than reading it.

Beliefs about a source's trustworthiness biased decisions by up to 30% — more than the information the source actually provided.

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PublishedEye-tracking + clickstreamN=437
UBC · Cognition (2022)

Watching where someone looks changes what you decide.

Social factors — including monitoring your own attention — shift decisions as much as interface design does.

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AcceptedEye-tracking + clickstreamN=366
UBC · JEP: General (accepted)

Users often don't know when they're right.

Confidence systematically miscalibrates against accuracy — and better feedback design closes the gap.

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Under revisionEye-trackingN=42
UBC · Peer-reviewed (under revision)

Task success dropped 55% past a visual-complexity threshold.

Task performance doesn’t degrade gradually with visual complexity — it collapses at a threshold. This eye-tracking study located it.

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PublishedIn-person eye-tracking26 pairs
UBC · Cognitive Science

How two people share one screen.

Gaze, gesture, and speech operate as a system — with direct implications for real-time collaborative interfaces.

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The story behind the studies

The About page covers how these studies connect — and how I ended up working between the lab and product teams.

About me